Savage Average approached us to create a bold and fun logo for their new brand — a unique line of grills made specifically for kids. The goal was to design a logo that felt playful and adventurous, yet still conveyed quality and trust. We explored various character-driven and emblem-style concepts, ultimately delivering a design that resonates with both kids and parents. The final result is a brand identity that stands out on shelves, online, and in the backyard.